Discover how to let Claude design in your brand style instead of everyone's, with a design system in ten steps, and why your eye for what feels right matters more than design software.
Max from Remote SkillsWorks from Portugal and builds in public
my-design-system
Your brand
AaInterheadings 800 · text 400
Warm, grounded, premiumBook a call
Why this guide
Before we start
Max from Remote Skills · works from Portugal
Ask Claude for a beautiful page and you get a tidy page that looks like a thousand others. Not because Claude designs badly, but because it does not know who you are.
You do know. Your taste, your brand, your tone and your feel for what speaks to your clients make the difference. Combine that with Claude and you get designs that feel like your brand straight away.
This starter kit shows how to capture that: your colours, your fonts, your tone and a few examples. With a fill-in canvas and a route map, so every design afterwards is in your style. You design for your own brand first. Want to design for others too afterwards? Further down you see which skill suits you, how you earn with it and how you find clients.
Max
For whomFor business owners and makers who want Claude to create pages, decks and visuals that truly fit their brand.
At a glance
What you will discover
Four questions this guide answers, plus your route map. Tap a topic to jump there.
Before we start: what are you doing it for? Pick everything that speaks to you, there is no wrong answer. Your choices end up on your canvas later.
What matters to you?
Let us be honest
What is in your way right now?
Everyone runs into something, that is part of it. Pick what applies to you, even if it is more than one thing. It goes on your canvas, so you see what your next step needs to be about.
What is holding you back right now?
Your head start
You do not have to be a designer
These are the three things you can already do, and they make the difference when designing with Claude. Claude can design perfectly well. What it lacks is your taste and your brand.
👁️
Seeing what feels right
You feel straight away whether a page is calm or busy, warm or cold. That eye is exactly what Claude needs to adjust.
💬
Giving feedback
You can say what you like and why. With a few extra words, that becomes the best design brief there is.
🎨
Knowing your brand
You know who your clients are and how you want to come across. You capture that once, and after that Claude designs within it.
✦ The formula
📚What you bringYour taste and brand
Your colours, your fonts, your tone and your feel for what speaks to your clients. That is what makes your brand recognisable, and nobody knows it better than you.
+plus
🛠️What the skill addsClaude
Claude designs pages, decks and visuals in a few minutes. Capture your brand properly once and Claude works in your style from then on.
=equals
✦What it deliversDesigns in your style
Designs that feel like your brand straight away, without starting from scratch every time. For your own business, or as a service for clients who want the same.
The secret is what you capture upfront: your colours, your fonts, your tone and a few examples. Capture that properly once, and every design afterwards feels like your brand straight away.
Exercise
What do you want to design, and for whom?
Write down what you want to design with Claude, for your own brand or for someone else, and next to each line put who it is for and what it has to do. Your answers are saved on this device and come along when you save the guide as a PDF.
What I want to designFor whom, and what should it do?
→
→
→
→
🗺️
Your design cardIncluded when you save the guide as a PDF.
Fill in something above and your starting card appears here. Pick your skillset further down and it is added too.
What I want to design
What I like myself
My skillset
Next step
Pick your skillset, look at the earning models and tick off the route map.
The four skillsets
Which skill suits you?
Want to design for others too? Designing with Claude comes in handy in all four skillsets. You only need to pick one to start. Choose the skill you like the look of most, not the one you think you should choose.
🎨AI CreatorCreative
Brings visibility and attention
Suits
For people who like to write, tell stories, take photos or come up with ideas, and enjoy making something beautiful.
What you mean to others
You make posts, carousels, covers and decks for business owners who want to be visible, all in their own brand style. With a design system every new design goes faster.
What it brings you
A steady place with a few clients who count on you every week, with work you can put your creativity into.
📈AI ScalerCommercial
Brings clients and revenue
Suits
For people who are results driven, like goals and enjoy it when something actually happens.
What you mean to others
You design landing pages and sign-up pages that turn visitors into clients. Beautiful is nice, but your design also has to bring in enquiries.
What it brings you
Work with a result your client sees straight away, and therefore clients who like to keep working with you for a long time.
⚙️AI OperatorSupportive
Gives people their time back
Suits
For people who like to help, keep things organised and are happy with a tidy workplace, a digital one included.
What you mean to others
You capture business owners' brands in a design system and fixed templates. After that they, or their AI, make everything in their own style.
What it brings you
Grateful clients and recurring work, because nobody wants to lose a system that saves them time.
💻AI VibecoderAnalytical
Builds custom apps and software
Suits
For people who like puzzles, think logically and enjoy figuring out how things work.
What you mean to others
You design and build tools and apps that look as good as they work. The design system is the foundation Claude builds on.
What it brings you
The finest custom projects. It is the most advanced profile though: expect a bit more steering, that is part of it.
💡 Max's tip
Torn between two? Start with the skill you feel like doing most. You combine later, once the first one runs well.
Earning models
What you can earn with it
What you earn depends on your offer, your clients and your effort, so I make no promises about that. I will tell you how to set it up smartly. Roughly speaking there are four ways to sell your work.
⏱️
By the hour
You charge for every hour you work.
Pros
Easy to start with
Fair and simple to explain
Cons
You only earn while you work
Work faster with AI and you earn less
📦
Per project
You agree a fixed price for a clearly scoped result.
Pros
Your client knows where they stand
Work smartly with AI and you keep time to spare
Cons
After every project you look for the next job
Your income goes up and down per month
🔁
Subscription
Your client pays monthly for a service that keeps running.
Pros
Predictable, month after month
Every new client stacks on top of the last
Cons
Harder to start with before you have proven results
You keep delivering every month
⭐⭐ Our favourite
Project plus subscription
You build something custom for a fixed price. After that your client pays monthly for use, maintenance and improvements.
Pros
A solid start and an ongoing base
Your client stays helped, you build something up
Cons
Needs an offer that keeps working after delivery
⭐
Why this is our favourite: every client you help, stays. Your base grows month after month and you need to chase new jobs less and less. That is where the freedom is.
Finding clients
Four routes to your first clients
You do not have to start with strangers. Pick one route, do it well, and add another one later.
🤝01→ Start here
Your existing network
Look at the websites and posts of business owners you know. Whose brand could be better? Make a small example and ask whether they would like to see it.
✍️02
Before and afters of your work
Share a before and after of what you design on one channel. In design, one image says more than ten posts.
📞03
Contacting businesses directly
Pick an industry and look for businesses with a strong product and a weak look. Send them one personal design idea for their own page.
📢04⭐ Our favourite
Advertising
Once you have a good product and know who your audience is, advertising is the fastest way to grow. It takes a small investment, but you no longer depend on luck or on your calendar.
Your route map
From loose designs to your own design system
Ten stops, in this order. Tick off what you have done: your ticks are saved on this device.
0 of 10 done0%
🚩Start
✓Your brand in every design
💡 Max's tip
Always let Claude sketch three directions before it works anything out. Choosing is easier than inventing.
Handy in the AI Founder OS platform
Brand foundation: your positioning in ten blocks, with your promise and your method.
Brand sheet: your archetype, moodboard, colour palette and typography.
Brand guide: your complete brand guide as a document and as a file for your AI project.
Claude Design workshop: your brand as a working design system, with prompts per design.
Your canvas
Everything you chose, on one page
Your goal, what is in your way, what you want to build, your skill, your earning model, your client route and your route map in one overview, with a conclusion that writes itself from your choices. Save it as a PDF or pin it next to your screen.
01
02
03
04
05
✓
What next
Which route suits you?
We have several concepts: a training programme, a business in a box, ready-made apps to license, implementation programmes and coaching tracks. Which one suits you depends on your goal, so we would love to talk that through with you.
Want to taste in practice which skillset suits you best and set up a first plan straight away? Then choose the tasting, the AI Starter programme.
Want to build seriously, or do you already have something running that you want to scale? Then the Founder or Builder track probably fits, and it is good to talk briefly about which route helps you most.
Remote SkillsFree · Starter kit
Max from Remote SkillsWorks from Portugal and builds in public